Social Proof
Client logos on your website: how to display them to maximize trust
July 14, 2026 · 9 min
En bref — Which logos to display, where to place them, and how to present them to turn your site's credibility into a concrete sales tool.
Image: Monito - Money Transfer Comparison — Openverse (by)
Je ne vois pas de tâche de développement logiciel dans ce message. Il s’agit d’un article de blog sur l’utilisation des logos clients pour la preuve sociale sur les sites web.
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FAQ
Do you need permission to display a client's logo on your website?
Yes, always. A logo is a registered trademark — using it without permission can expose you to a cease-and-desist letter. A simple email is enough in 90% of cases — most clients are happy to agree, especially if you explain that it's positive exposure for them as well.
How many client logos should you display on a homepage?
Between 6 and 12 logos is the optimal range. Fewer than 6 and the social proof effect is weak. More than 15 and visitors stop paying attention, turning the section into visual noise. Eight strong logos are worth more than a grid of 20 unknown ones.
What should you do if you're just starting out and have no client logos to display?
Start with concrete alternatives: a text testimonial with a first name, job title, and photo; an anonymized result backed by numbers; or a partner logo such as a tool, network, or certification. These elements trigger the same trust mechanism as logos, as long as they are specific and verifiable.
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