Master your social proof
Get reviews, showcase them, turn them into sales. Concrete stuff.
Is It a Good Idea to Display Your Client Count on Your Website?
Showing a client count can boost your credibility—or backfire. Here's how to decide what to display and how to phrase it.
Read the guide Customer Reviews · 5 minGoogle My Business Rating: What Score Do You Really Need to Convert?
What Google My Business rating do you actually need to convert customers? Thresholds, impact on click-through rates, and a concrete process for improving your score.
Read the guide Social Proof · 9 minLinkedIn Recommendations for Freelancers: Turning Them Into Powerful Social Proof
Your LinkedIn recommendations are sitting idle on your profile. Here's how to collect them, polish them, and deploy them to win over new clients.
Read the guide Customer Reviews · 5 minGetting Your First Reviews When Starting Out (With No Clients… or Almost None)
Getting Your First Reviews When Starting Out (With No Clients… or Almost None)
Read the guide Social Proof · 5 minDo You Need a Review Badge (Trustpilot & Co.) on Your Website?
Do You Need a Review Badge (Trustpilot & Co.) on Your Website?
Read the guide Social Proof · 5 minTransform a Customer Review into a Case Study That Sells
Learn how to turn a simple customer review into a compelling case study that reassures your prospects and accelerates the sale.
Read the guide E-Reputation · 8 minManaging Your E-Reputation as a Freelancer
How to control your online image as a freelancer: auditing your presence, gathering reviews, responding to criticism, and publishing strategic content.
Read the guide Social Proof · 5 minVideo Testimonials: Why They Convert 2x More (And How to Get Them)
Video Testimonials: Why They Convert 2x More (And How to Get Them)
Read the guide Customer Reviews · 5 minAutomate Customer Review Collection (Without Thinking About It)
Automate Customer Review Collection (Without Thinking About It)
Read the guide Social Proof · 5 minSocial Proof on a Sales Page: Where and How to Place It
Social Proof on a Sales Page: Where and How to Place It
Read the guide Online Reputation · 5 minResponding to a Negative Review: The Method That Turns It Around
Responding to a Negative Review: The Method That Turns It Around
Read the guide Social Proof · 5 minWriting Customer Testimonials That Convert (Structure + Examples)
Writing Customer Testimonials That Convert (Structure + Examples)
Read the guide Customer Reviews · 8 minGet More Google Reviews (Methods for Freelancers and SMEs)
Complete guide to getting more Google reviews as a freelancer or SME: direct links, best practices for asking clients, responding to reviews, and rules to follow.
Read the guide Customer Reviews · 5 min5 Copy-Paste Customer Review Request Templates
5 ready-to-use customer review request templates for email, SMS, WhatsApp, and follow-ups. Copy, paste, send.
Read the guide Social Proof · 8 minHow to Display Customer Reviews on Your Site (and Boost Conversions)
Discover where and how to showcase your customer reviews on your website to maximize conversions. Testimonial walls, formats, and strategic placement: the complete guide.
Read the guide Reviews · 6 minHow to get customer reviews (and turn them into sales)
The concrete method to ask for customer reviews without feeling awkward, at the right time, and turn them into social proof that converts.
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