Customer Reviews and Google Ads: How Review Extensions Boost Your Ads

En bref — Discover how seller ratings and review extensions transform your Google Ads campaigns: eligibility requirements, impact on CTR, strategies for collecting reviews, and ongoing optimization.

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FAQ

How do you add customer reviews to your Google Ads?

You can use review extensions in Google Ads by going to the 'Extensions' tab of your campaign and selecting 'Review Extension.' You need to paste a quote from a verifiable third-party review, along with the source and the URL of the page where it appears.

What concrete impact do review extensions have on your ad performance?

Review extensions increase the visibility of your ads by giving them more space in search results, which improves your click-through rate (CTR). By displaying credible testimonials, you build trust with users and can reduce your cost per acquisition.

What rules must you follow for Google to approve your review extensions?

Google requires that the review come from a recognized and verifiable third-party source, such as a specialized website or media outlet, rather than from a regular customer on a standard review platform. The quote must be accurate, no more than 12 months old, and the source page must be publicly accessible without any restrictions.

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